Send your parcels & documents safely with MBE Discover more
Home
MBE Worldwide
Join the MBE Team
Track my shipment Rent a Mailbox Sign In
Ask for a quote
Find your MBE Centre
Join MBE Team
    Home
  • Mailbox Services
    Rent a Mailbox
    Our Prices
    Mailbox Services
    P.O. Box Alternative Address
    Personal Mailing Address
    Virtual Office Address
    Registered Company Address
    Mail Forwarding Service
    Benefits
    View More…
  • MBE Auction
    Get a Quotation
    Auction House Directory
    Pricing
    Delivery Services
    Antique Dealers
    Collection Services
    MBE Auction
    FAQs
    View Auction Homepage...
  • Pack & Ship
    Send a Parcel
    Packing Services
    MBE CoverProtect
    Student Shipping
    Parcelforce at MBE
    FedEx at MBE
    UPS at MBE
    DHL at MBE
    Royal Mail at MBE
    View More…
  • Print & Marketing
    Fast Print Quote
    Print at MBE
    Copying at MBE
    Design at MBE
    Finishing at MBE
    Dissertation Binding
    Leaflets/Flyers
    Posters/Banners
    Business Cards
    View More…
  • Business
    Pack & Ship
    Virtual Office
    Registered Office
    Print Solutions
    Ecommerce Solutions
    MBE CoverProtect
    Exporting Advice
    Shredding Solutions
    Branded Goods
    View More…
  • Change your location

Mail Boxes Etc. UK & Ireland's blog


The advantages of custom packaging


How customised packaging helps promote your business and your brand

Product packaging is a significant element of the marketing mix. It is a powerful communication tool that can add value to the user’s experience and differentiate your product in the marketplace.

Beautifully presented personalised packaging can highlight and reinforce your branding and improve your customers’ purchase experience, helping to enhance their loyalty. Research by Dotcom Distribution (eCommerce Packaging Study 2021) revealed that the use of high-quality packaging is one of the most appreciated elements by users who buy online, together with fast shipping and transparency in the buying process.

One of the main advantages of customised packaging is its ability to convert occasional buyers into real brand ambassadors, particularly when it comes to e-commerce, as waiting for the package to arrive and unboxing represents an essential part of the user experience. This is just one of the reasons for using customised packaging.

Let’s look in detail at why it’s so important to give your products an exceptional edge.

61% of shoppers say they are willing to place an order again after receiving a premium package

40% of users are inclined to share images of unique and branded packaging on social networks.

The Top 4 Benefits of Custom Packaging

Choosing tailor-made packaging means giving your products recognisable characteristics in the eyes of consumers, expressing the brand’s values through shapes, colours, fonts and logos which help strengthen your brand identity.

The advantages of customised packaging can be summarised in four key points:

1. Attracting and retaining customers. Great packaging design attracts the attention of new buyers while also acting as a fundamental lever for achieving greater customer loyalty. It can also help create a real physical and emotional connection between consumers and the company. Being able to surprise your customers with creative, eco-sustainable, personalised packaging contributes to enriching the brand’s value system and helps to tell the story of the product it contains from the moment it is delivered.

2. Improving brand visibility. Customised packaging is a fundamental part of the marketing mix and can strengthen the identity of a brand. Creating a co-ordinated image through the use of words, graphics and colours consistent with your corporate message is a key way to underline brand identity and communicate the values promoted through your products. More and more customers look for sustainable packaging as an ecological alternative to traditional packaging, appreciating the reduced use of plastic in favour of paper, cardboard and other high-performing solutions. Working with a supplier that offers reusable and biodegradable materials can bring an extra dimension to your brand in customers’ eyes and is an effective way to respond to new consumer purchasing habits.

3. Supporting product sales. Another advantage of customised packaging is the ability to stand out from the competition. Branded packaging created with top quality materials and high-end printing techniques are the best calling card for a company. Not only do they look great on the shelf; they also proclaim your message in transit as they make their way to your customers.

4. Achieve lower shipping costs. Product packaging can also help optimise the cost of shipping materials and minimise waste by reducing the quantity of materials used. It is an investment that allows you to offer better protection for your products during transportation while also reducing costs. By using tailor-made packaging and materials that are perfectly adapted to the items being shipped, you can reduce damage in transit which could slow down the delivery process, resulting in returns and potential customer dissatisfaction.

Using professional printing technologies, MBE can customise your company’s products and packaging, printing your logo or graphics on labels, boxes, envelopes, adhesive tape and much more, to give more style and value to the image of your brand.

With MBE printing and marketing solutions for packaging customisation, you can make your products exclusive and original and highlight the unique aspects of your brand to give your business an additional boost.

Discover MBE’s solutions here.

More blogs from Mail Boxes Etc.
  • MBE Worldwide acquires PACK & SEND UK to further strengthen its presence in the UK market

    13/03/2023 00:00:00
  • International Women’s Day 2023 with MBE Franchisee, Nadia Jonker

    07/03/2023 10:52:04
  • How to optimise the User Experience of your website

    16/02/2023 12:28:57
  • 5 tips for effectively managing logistics

    13/02/2023 10:14:59
  • Market trends: what’s shaping the art and antiques sector now?

    17/10/2022 11:10:23
  • How to reinvent your career and get back in the game after 40

    06/09/2022 08:23:58
  • Top print and marketing products to boost your business

    02/08/2022 13:03:42
  • Delivering a world of antiques

    22/07/2022 10:02:05
  • MBE Worldwide acquires World Options

    15/07/2022 10:31:28
  • Shopping on vacation: the trends to monitor

    29/06/2022 13:58:15
  • Why open a franchise business?

    27/06/2022 09:59:49
  • International e commerce - How to sell online abroad

    31/05/2022 09:58:14
  • Are you wrapping right? A look at packaging trends in 2022

    30/05/2022 16:03:30
  • MBE Worldwide acquires GEL Proximity to strengthen its proximity logistics services

    11/05/2022 13:03:52
  • MBE Worldwide Group 2021 results

    04/05/2022 12:57:16
  • Top tips for efficient shipping – a guide for SMEs

    10/03/2022 16:00:20
  • Tips for effectively managing e-commerce shipping and logistics

    10/03/2022 15:59:21
  • International Women’s Day 2022 Profile: Ausra Miksiene

    23/02/2022 09:33:43
  • Interview with Anil Shani - Make way for the new

    23/02/2022 09:28:43
  • Are you starting a business in 2022? We’re here to help!

    20/12/2021 15:21:43
  • 5 Steps to a stress-free Christmas this year

    07/12/2021 12:36:34
  • Interview with Yehia Samman – MBE Putney

    06/12/2021 15:57:39
  • Interview with Mohammad Ansari – MBE Holloway

    06/12/2021 15:55:15
  • MBE and PrestaShop join forces to become a leading global commerce platform to power business growth

    25/11/2021 14:18:27
  • The World of Franchising

    17/11/2021 11:11:17
  • Setting up your e-commerce store from scratch

    03/11/2021 10:17:53
  • Digital printing - What is it and what are the advantages?

    03/11/2021 10:16:10
  • Our top 5 printed marketing items to boost your business

    18/10/2021 08:26:21
  • Five reasons to rent a private mailbox

    18/10/2021 08:21:49
  • Interview with Chun Tsang - MBE Sheffield Franchisee

    12/10/2021 15:54:22
  • How Reviews Affect Your Business’ Search Ranking on Google

    30/09/2021 14:59:20
  • What are the benefits of a virtual mailbox for your SME?

    23/09/2021 15:42:20
  • Interview with Alex Gerardi - MBE Clifton, Bristol Franchisee

    22/09/2021 09:08:55
  • 5 tips to a successful franchise

    13/09/2021 10:47:53
  • What are the benefits of joining a franchise?

    13/09/2021 10:42:43
  • What is a franchise?

    13/09/2021 10:40:16
  • Thank you, Pepe & Gill, and welcome Scotland!

    08/09/2021 09:49:43
  • MBE Worldwide Group 2020 results

    30/07/2021 08:58:45
  • Looking to the future

    07/04/2021 16:08:24
  • International Women’s Day  2021 Profile: Anne Balfour

    04/03/2021 12:46:25
  • Don’t let Brexit stop your UK business trading with the EU

    29/01/2021 17:35:38
  • Beat Brexit with a UK correspondence address

    29/01/2021 16:14:40
  • Need help to Brexit-proof your exports and imports?

    29/01/2021 16:04:49
  • Hands up who misses the office?

    06/01/2021 11:20:18
  • Working from home? 8 ways you can take care of yourself

    10/11/2020 15:42:43
  • How to pack the perfect Christmas Parcel

    27/10/2020 16:46:35
  • Last posting dates for Christmas delivery 2020

    27/10/2020 15:19:35
  • MBE Ealing, Hugh Grant and The Gentlemen movie

    03/04/2020 10:59:35
  • Covid-19/Coronavirus update

    25/03/2020 15:57:09
  • International Women’s Day profile: Sandra Andrews

    26/02/2020 17:26:47
  • Special gift ideas this Mothering Sunday

    21/02/2020 14:58:42
  • Jumanji: The Next Level competition winner announced

    10/02/2020 17:27:28
  • How to make word-of-mouth marketing work for you

    27/01/2020 16:40:26
  • Give your start-up a head start in 2020

    06/01/2020 16:25:38
  • What’s new for business in 2020?

    06/01/2020 15:37:01
  • Back of the net

    12/11/2019 13:49:43
  • Building a successful business with Mail Boxes Etc.

    31/10/2019 11:01:58
  • Marrakesh Winner Announced

    04/10/2019 09:55:10
  • Top tips for livelier leaflets

    25/07/2019 10:26:24
  • 5 ways to bring your summer event to life through print

    25/07/2019 10:23:29
  • Shredding and data destruction for business

    02/07/2019 08:44:51
  • How to ensure you’re always on your clients’ agenda

    02/07/2019 08:08:31
  • The power of two

    01/07/2019 09:10:17
  • Six ways to stand out from the crowd

    23/05/2019 15:01:45
  • What will you do for Father’s Day?

    23/05/2019 14:52:55
  • Here’s my card

    23/05/2019 14:39:35
  • International Women’s Day profile: Mehreen Amjad

    05/03/2019 09:23:16
  • My dissertation story

    18/02/2019 10:51:04
  • Is your business an open book?

    18/02/2019 10:29:23
  • Freshen up your marketing

    18/02/2019 09:39:11
  • Event planning checklist

    18/02/2019 09:34:55
  • Show your love this Valentine’s Day

    17/01/2019 12:11:00
  • Charity begins at home

    07/01/2019 16:10:00
  • New Year, new business goals

    18/12/2018 10:36:28
  • Grow your business using our address

    18/12/2018 10:31:30
  • Final dates for Christmas delivery 2018

    04/12/2018 12:28:58
  • Sweet smell of success

    27/11/2018 16:00:53
  • Is Canada closed?

    23/11/2018 15:46:24
  • Stay calm in the season of goodwill

    19/11/2018 11:26:27
  • Sending gifts for Thanksgiving Day

    07/11/2018 12:42:11
  • Five reasons why small businesses should thank their customers at Christmas

    11/10/2018 13:57:07
  • How to benefit from networking

    11/10/2018 13:45:02
  • Trick or treat fun this Halloween

    11/09/2018 12:54:08
  • Starting University Guide

    05/09/2018 08:57:54
  • Global recognition for Mail Boxes Etc. UK & Ireland in group awards

    16/08/2018 12:37:09
  • Giacometti drawings at MBE Cambridge

    17/07/2018 15:35:40
  • Why choose franchising?

    10/07/2018 15:18:57
  • Branded Corporate Calendars

    09/07/2018 14:51:29
  • Celebrate a great year

    09/07/2018 14:45:56
  • Celebrate those beautiful family moments

    09/07/2018 14:39:58
  • Franchisor pushes the marketing envelope

    09/07/2018 12:56:53
  • Can you get one past our goalie?

    21/06/2018 15:51:01
  • Brighten up your summer events with vibrant colour print

    20/06/2018 09:15:57
  • Celebrate The Fourth of July

    20/06/2018 09:01:38
  • Print is dead. Long live print.

    08/06/2018 11:45:32
  • Win a football shirt in our fabulous free prize draw

    08/06/2018 11:10:29
  • Get your team on-side for a summer of football

    29/05/2018 08:40:31
  • Business documents to go? We can help

    04/05/2018 09:08:13
  • MoneyGram rewards sterling performance at Mail Boxes Etc. Chichester

    16/04/2018 11:12:40
  • Big print makes a big impact for business

    27/03/2018 09:54:28
  • Postal price change – we’re here to help

    27/03/2018 09:44:10
  • Concierge services – a golden opportunity

    06/03/2018 16:09:28
  • Show Mum you care

    06/03/2018 13:46:23
  • Are you ready for GDPR?  We can help.

    26/02/2018 16:33:36
  • Student dissertation time

    26/02/2018 16:25:42
  • Finished your dissertation or thesis?  You need to read this!

    26/02/2018 16:20:24
  • Stamp prices set to increase this March

    19/02/2018 12:22:35
  • Local business helps Paralympian Blaire Hannan raise thousands for charity

    06/02/2018 08:56:26
  • We’ve got you covered this Valentine’s Day

    17/01/2018 10:32:21
  • New owner brings great service to Wimbledon store

    04/01/2018 14:45:07
  • Show you mean business

    04/01/2018 12:15:58
  • National Handwriting Day

    13/12/2017 11:56:48
  • How Chinese New Year will impact your business

    13/12/2017 11:52:21
  • Thriving local business relocates to the heart of Dundee Waterfront

    11/12/2017 10:17:29
  • New Year’s resolutions for business success

    27/11/2017 15:46:07
  • Showcasing print and logistics capabilities with LOVING VINCENT movie tie-in

    27/10/2017 11:02:29
  • Last Posting Dates 2017

    27/10/2017 08:50:50
  • Get a little personal this Christmas

    11/10/2017 16:25:13
  • New store brings essential everyday services to Streatham

    21/08/2017 13:58:55
  • Here’s the skinny on data destruction

    17/08/2017 08:45:31
  • Biometric passport photo service at MBE

    28/07/2017 08:21:02
  • Local businesswoman brings new services to Tooting

    18/07/2017 12:30:07
  • Leeds business team wins Franchisee of the Year Award

    10/07/2017 14:03:26
  • MBE Worldwide acquires PostNet International Franchise Corporation

    22/05/2017 10:05:09
  • Dissertation distress?  Don’t panic – we print, we bind

    07/04/2017 09:06:02
  • Dissertation nearly there?

    06/04/2017 07:56:18
  • Dissertation doing your head in?

    06/04/2017 07:53:26
  • Local business brings new services to Southend-on-Sea

    28/03/2017 16:38:12
  • Don’t email it, write it!

    22/03/2017 11:49:31
  • Local business brings new services to High Wycombe

    21/03/2017 12:10:01
  • 5 top tips to get the funding your business needs

    20/03/2017 11:53:58
  • Our top 5 marketplaces for selling online

    28/02/2017 14:14:34
  • Changing the way you send parcels

    28/02/2017 13:59:31
  • 5  ways to de-clutter your work space

    24/02/2017 17:00:43
  • Local retailer is official Giants ticket hub

    15/02/2017 16:49:07
  • It’s never too late to say ‘I love you’

    13/02/2017 09:43:06
  • Five-legged calf takes a ‘far-out’ trip

    24/01/2017 08:59:38
  • 3 mistakes to avoid when thinking of a business name

    23/01/2017 12:37:24
  • 5 top tips for business start-ups

    16/01/2017 09:54:20
  • Urgent Service information for MBE Customers

    15/12/2016 15:54:22
  • Sheffield business helps spread Christmas spirit

    08/12/2016 10:25:27
  • Urgent Service Information for MBE Customers

    05/12/2016 10:30:45
  • Socially speaking, a virtual office works wonders

    29/11/2016 17:00:46
  • Christmas!! There – someone had to say it

    25/10/2016 10:07:21
  • How to pack the perfect Christmas Parcel

    25/10/2016 09:54:46
  • Christmas posting dates 2016

    25/10/2016 09:44:13
  • Discover New Opportunities with Mail Boxes Etc.

    03/10/2016 12:56:04
  • Alternative services will help Post Office customers affected by Thursday’s strike

    14/09/2016 11:54:46
  • Lickswishy and delumptious – it’s Roald Dahl day!

    13/09/2016 07:45:23
  • Wilmslow town centre announces 4th annual motor show

    23/08/2016 09:50:23
  • Sporting Summer

    09/08/2016 13:56:12
  • Global accolade for Mail Boxes Etc. UK and Ireland

    26/07/2016 15:12:25
  • A Business with Recognised Success

    25/07/2016 12:04:24
  • Botanic Avenue Post Office closure – local business steps in

    01/07/2016 08:30:59
  • BREXIT’s impact on small businesses

    24/06/2016 15:31:40
  • Are you a ‘serial returner’?

    21/06/2016 08:41:29
  • Staying Ahead in an Ever Changing Sector

    06/06/2016 08:22:17
  • Happy birthday, Your Majesty!

    11/05/2016 14:14:13
  • Pack it in!  Celebrating National Stationery Week in style

    28/04/2016 13:01:10
  • It’s National Stationery Week!  We’ve got all the gear.

    26/04/2016 08:44:21
  • Beating the High Street Odds

    06/04/2016 04:00:00
  • New threshold on US customs duty is brilliant for business

    14/03/2016 18:17:14

    View our full Tumblr blog "archive"

    • Mailbox Solutions
    • 24-Hour Mailbox Access
    • AIMS
    • Benefits
    • Cancelling my Mailbox Service
    • Company Formation
    • Grow your business at our address
    • HooYu Identification
    • Mail Forwarding Service
    • Mailbox FAQs
    • Mailbox Prices
    • Mailbox Refund Policy
    • Mailbox Rental
    • Mailbox Rental for Businesses
    • Mailbox Rental ID
    • Mailbox Services
    • Mailbox Terms & Conditions
    • Mailbox Types
    • OneDrop Click&Collect
    • P.O. Box alternative address
    • Personal Mailbox
    • Prestigious Premier address
    • Registered Company Address
    • Remote Mail Check
    • Rent a Mailbox
    • Service Options
    • Virtual Mailing Address
    • Virtual or Physical
    • Pack & Ship
    • Baggage Shipping
    • Cheap Parcel Delivery
    • Collection Services
    • Dangerous Goods
    • DHL Courier
    • Exporting Advice
    • Fedex Courier
    • Fine Art and Antiques
    • Freight Services
    • Large Parcel Delivery
    • MBE CoverProtect
    • Next Day Delivery
    • Packing
    • Packing Tips
    • Parcel Collection Service
    • Parcel Couriers
    • Parcel Delivery
    • Parcelforce Courier
    • Parcelforce Worldwide
    • Post & Parcel Logistics
    • Royal Mail
    • Send a Parcel
    • Small Parcel Delivery
    • Specialist Shipping Solutions
    • Tailored Collections
    • Terms & Conditions
    • TNT Delivery
    • Track your Parcel
    • UK and Worldwide Shipping
    • Universal Delivery
    • UPS Courier
    • Print & Marketing
    • Copying Services
    • Design Services
    • Finishing
    • Print
    • Print & Copy
    • Printing Services
    • Professional Solutions
    • Quote Request
    • Terms & Conditions
    • Thesis Binding
    • Auction logistics
    • About MBE Auction
    • About our Pricing
    • Auction House Delivery Service
    • Auction House Directory
    • Auction Logistics from Mail Boxes Etc. - Auction House Shipping
    • Auction Sales
    • Auction Search
    • Book Auction Shipping
    • Buyer FAQs
    • Collection Services
    • Contact Auction Logistics
    • Enhanced Compensation
    • LAPADA Members
    • Link to Auction Logistics
    • Specialist Packing
    • Specialist services for Auction Delivery
    • Thesaleroom.com Auction Logistics from Mail Boxes Etc.
    • thesaleroom.com partnership
    • Your Comments
    • Your next auction must-have
    • About MBE
    • MBE Careers
    • MBE Blog
    • Sitemap
    • Contact MBE
    • Follow us
    Show more
    • Website Terms of Use
    • Privacy Notice and Policy
    • Terms & Conditions
    • Cookies Policy
    • MBE Worldwide
    Mail Boxes Etc./MBE Centres are operated by independent operators as franchisees, who operate under a franchise agreement under the brand name of MBE. Through its franchise network Mail Boxes Etc. provides support services for businesses and individuals. Logistics and shipping services represent the main services of MBE – enabled by MBE through contractual agreements concluded for the benefit of its franchisees with the main domestic and international express couriers - and other graphics and printing services - provided either directly or on the basis of agreements with large printing centres. The promotion of services for business and private customers is carried out in the framework of the business activity of each MBE franchise partner within and outside of the MBE Centres ("sales prospecting"). Each franchise partner is contractually obligated to perform such activities. Mail Boxes Etc. and MBE are registered trademarks used with permission of MBE Worldwide S.p.A. (All Rights Reserved). The services offered by the individual MBE Centres can vary depending upon the location. The material available on this Internet site, the information contained herein and any other relevant related data may not in any manner be copied, distributed, changed, republished, reproduced, downloaded or forwarded to third parties, without the expressed prior written authorisation of Mail Boxes Etc. (UK) Limited. We accept no responsibility with regard to the unauthorised use of the material available on this Internet site, the information and/or the data contained herein.
    © 2023 Mail Boxes Etc.
    Your MBE Store

    Your nearest MBE location has been selected for you and is:

    Mail Boxes Etc. [storename]

    If you would like to select another store please enter your town or post code below.