Business is booming. The economy is picking up rapidly now that most Covid restrictions have been lifted across the UK and people’s confidence is returning. Refreshed and rested after a much-needed holiday, Britons are considering what the future holds for them, and many will be spending more on entertainment and consumables.
So what does this mean for small businesses? As well as creating a surge in online sales, the pandemic has made each of us much more aware of the shops, takeaways and hospitality venues on our own doorstep, which is great news for smaller firms that sometimes struggle to compete with retail chains and town-centre attractions.
Your market is waiting
If you’re a small business owner, now is the time to make sure you’re in good shape to capitalise on the growth in spending and get ready for the busiest time of the year. Revisit your marketing plan – is your brand still fit for purpose or has your business offering evolved since you launched? Are your traditional target audiences still relevant, or should you be reaching out to a new demographic?
At Mail Boxes Etc. our graphic design and print services are here to support your marketing in every way – from creating or evolving a logo to delivering digital signatures and email templates, plus all your printed materials from posters and flyers to exhibition banners.
Cherish your customers
Keeping loyal customers costs much less than creating new ones, so make sure you show them you care this Christmas. It’s never too soon to think about personalised Christmas cards, jotters and calendars. We also have a great choice of branded gifts, so choose something your customers will want to use every day.
Stay in touch with them through regular e-shots using our branded templates and remember to include a call to action that takes them back to your website, so you can track open rates and click-throughs.
E-marketing is a great way to test launch new products or services because you can minutely hone your audience segment and there is minimal cost, so you can try different special offers to fine-tune your promotions.
Lose the logistics headaches
Whether you’re sending Christmas cards and gifts or looking for a logistics partner for mail order fulfilment, your local MBE centre is here to help. Our experts can recommend the best carrier and class of service for every consignment, and we’ll take care of all the paperwork, including customs documentation. We have the biggest choice of leading shippers available on the high street, and our Royal Mail postal services are here for your post-room needs too.
Need a new address?
If your home-based venture needs a professional address, our virtual office solution includes a business mailbox that lets you separate you work and home life and boost your brand image. We’ll accept all your mail and parcels, including signed-for deliveries, and you can collect them whenever convenient – or we’ll send them to you on request.
Our business support services are designed to provide the backup you need, when you need it, so you can concentrate on doing what you do best. And there’s never been a better time to make the most of them.