The advantages of custom packaging

How customised packaging helps promote your business and your brand

Product packaging is a significant element of the marketing mix. It is a powerful communication tool that can add value to the user’s experience and differentiate your product in the marketplace.

Beautifully presented personalised packaging can highlight and reinforce your branding and improve your customers’ purchase experience, helping to enhance their loyalty. Research by Dotcom Distribution (eCommerce Packaging Study 2021) revealed that the use of high-quality packaging is one of the most appreciated elements by users who buy online, together with fast shipping and transparency in the buying process.

One of the main advantages of customised packaging is its ability to convert occasional buyers into real brand ambassadors, particularly when it comes to e-commerce, as waiting for the package to arrive and unboxing represents an essential part of the user experience. This is just one of the reasons for using customised packaging.

Let’s look in detail at why it’s so important to give your products an exceptional edge.

61% of shoppers say they are willing to place an order again after receiving a premium package

40% of users are inclined to share images of unique and branded packaging on social networks.

The Top 4 Benefits of Custom Packaging

Choosing tailor-made packaging means giving your products recognisable characteristics in the eyes of consumers, expressing the brand’s values through shapes, colours, fonts and logos which help strengthen your brand identity.

The advantages of customised packaging can be summarised in four key points:

1. Attracting and retaining customers. Great packaging design attracts the attention of new buyers while also acting as a fundamental lever for achieving greater customer loyalty. It can also help create a real physical and emotional connection between consumers and the company. Being able to surprise your customers with creative, eco-sustainable, personalised packaging contributes to enriching the brand’s value system and helps to tell the story of the product it contains from the moment it is delivered.

2. Improving brand visibility. Customised packaging is a fundamental part of the marketing mix and can strengthen the identity of a brand. Creating a co-ordinated image through the use of words, graphics and colours consistent with your corporate message is a key way to underline brand identity and communicate the values promoted through your products. More and more customers look for sustainable packaging as an ecological alternative to traditional packaging, appreciating the reduced use of plastic in favour of paper, cardboard and other high-performing solutions. Working with a supplier that offers reusable and biodegradable materials can bring an extra dimension to your brand in customers’ eyes and is an effective way to respond to new consumer purchasing habits.

3. Supporting product sales. Another advantage of customised packaging is the ability to stand out from the competition. Branded packaging created with top quality materials and high-end printing techniques are the best calling card for a company. Not only do they look great on the shelf; they also proclaim your message in transit as they make their way to your customers.

4. Achieve lower shipping costs. Product packaging can also help optimise the cost of shipping materials and minimise waste by reducing the quantity of materials used. It is an investment that allows you to offer better protection for your products during transportation while also reducing costs. By using tailor-made packaging and materials that are perfectly adapted to the items being shipped, you can reduce damage in transit which could slow down the delivery process, resulting in returns and potential customer dissatisfaction.

Using professional printing technologies, MBE can customise your company’s products and packaging, printing your logo or graphics on labels, boxes, envelopes, adhesive tape and much more, to give more style and value to the image of your brand.

With MBE printing and marketing solutions for packaging customisation, you can make your products exclusive and original and highlight the unique aspects of your brand to give your business an additional boost.

Discover MBE’s solutions here.